P10

Pokémon USA has issued a new press release today about the 10th Anniversary of Pokémon and the Pokémon Journey Across America.

NEW YORK, Monday February 13, 6:00 am ET -- Pokémon®, the children's entertainment staple, kicked-off its 10th worldwide anniversary today at the American International Toy Fair with the announcement of the Pokémon Journey Across America, an action-packed 24-city national mall tour that will culminate in August at the first-ever Pokémon National Video Game Championships. With more than $25 billion in worldwide retail sales, Pokémon, the collective name for more than 380 characters that one can find, catch, train, trade, collect, and use in battle against rivals in the quest to become a Pokémon Master, is a global pop culture phenomenon credited with making Japanese animation mainstream in the U.S.